Melissa Wykle's CRM and Customer Data Platforms intro: Let’s be honest enterprise storage isn’t exactly the “rock star” of tech. ...

Act! – Foster Customer Relationships & Drive SMB Profitability with CRM

Quick! Other than a killer product or superior service, what makes one SMB successful when so many others fail to ...

CRM

CRM and the Digital Transformation of the Enterprise

CRM and the Digital TransformationVarious sister companies of the Beretta Holding Group have been experimenting with CRM initiatives for about a ...

The New Rules of CRM: Turning Data into Unbreakable Customer Bonds

by Melissa Wykle, Chief Strategy Officer, Integris Group

Customer Relationship Management has come a long way from being just a data storage tool. Today, it’s at the forefront of innovation, reshaping how we connect with customers. With advancements...

The Ethical Dilemma: How to Use AI CRMs Without Sacrificing Customer Trust

by Mani Padisetti, Co-Founder and CEO, Emerging Tech Armory

As businesses increasingly rely on AI CRM systems to automate processes, enhance customer interactions, and offer personalized experiences, they are unlocking enormous potential. AI allows CRMs to process vast amounts...