CRM

CRM and the Digital TransformationVarious sister companies of the Beretta Holding Group have been experimenting with CRM initiatives for about a decade. We started with the limited functionality of our ERP,...

Customer Relationship Management has come a long way from being just a data storage tool. Today, it’s at the forefront of innovation, reshaping how we connect with customers. With advancements...

As businesses increasingly rely on AI CRM systems to automate processes, enhance customer interactions, and offer personalized experiences, they are unlocking enormous potential. AI allows CRMs to process vast amounts...